About Spitfire Analytics

Here at Spitfire Analytics, we understand your problems because we’ve been there. All of the Spitfire team combined have over 30 years of experience working with IBM Planning Analytics and know how to meet your needs while providing exceptional service to our clients.

While we all have our specialties, we all have a deep understanding of analysis processes and know how to bring you results with efficiency, speed and agility. We’re here to bring your system bespoke solutions and help finance professionals and finance teams make the most of IBM Planning Analytics.

We’re a group of who understand that the people behind businesses are just that, people. We get to know you before we deliver exceptional results, so in honour of that, now’s where we show who we are.

Meet The Team

In case you wanted to know more about us as individuals, read on.

Simon Bradshaw

Managing Director

Professional Background
Simon is a fully qualified chartered management accountant with experience of analytics dating back to 2003. Before devoting his working life to systems, Simon worked in a paper mill and as a supermarket manager.

Technical Expertise
Simon has worked with IBM® TM1 since 2005 and has implemented systems at some of the UK’s biggest companies. He enjoys engineering robust models which stand the test of time and loves meeting and working with different people – particularly those in need of therapy away from spreadsheets.

Hobbies and Interests
With the little spare time he has away from data, Simon is a passionate mountaineer and is attempting to complete the Munros. He is also a keen gardener, follows rugby league and plays the guitar, if you ask him about it, he’ll be super modest about it.
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Edward Stuart

Solutions Director

Professional Background
Edward takes a strategic approach to meeting the challenges of finance teams. Known for his innovation and problem-solving skills when finding the best solutions for customers, he favours a ‘keeping it simple’ approach to implementing software solutions.

Technical Expertise
Edward chairs the North West IBM® Planning Analytics User Group and is a keen exponent of the REST API and JavaScript technologies.

Hobbies and Interests
He is an ultramarathon runner and has also completed the London, Barcelona and Florence marathons, but don’t worry, he doesn’t brag about it too much. Now a family man, he has rediscovered his love of tennis.
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Declan Rodger

Technical Director

Professional Background
Initially trained as an accountant for a FTSE 100 Company, Declan found his real passion working with the planning software they used. He has consistently shown a real passion for IBM® Planning Analytics as an avid contributor to the IBM® Planning Analytics community, regularly sharing insight into new and upcoming changes.

Technical Expertise
Declan focuses on creating efficient, user-friendly systems – starting with the ideal user experience in mind and modelling the rest of the system to achieve that. Outside of work, he still talks about Planning Analytics, but just not quite so much.

Hobbies and Interests
Declan is actively engaged in a world record attempt to lose more golf balls than any other human in history.
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Adam Whittick

Operations Director

Professional Background
Adam started his career working for a world-renowned luxury car firm and led their implementation of IBM® Planning Analytics. He has since worked with IBM® Planning Analytics across various industries, in businesses large and small, from the private and public sectors.

Technical Expertise
Adam enjoys finding efficiencies in company processes and activities, both through implementing completely new systems and working on existing systems to increase efficiency and accuracy.

Hobbies and Interests
Adam is a keen motorcyclist who enjoys following MotoGP and touring around Europe and the UK, but don’t worry, he won’t show you pictures of his bike.
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Tell us how we can help

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Case Studies

Don’t just listen to us, our clients always say it better than we do. We’re just too humble.

Robertson
We unified data, automated reporting, and cut planning time by 50%, so their finance team could focus on strategic work.](/content/case-studies/robertson/index.html)

Edrington
We replaced outdated systems, slashing data load times from hours to seconds and delivering faster, more reliable financial insights.](/content/case-studies/edrington/index.html)

Superdry
We introduced automated, standardised reporting, reducing reporting time by 20% and unifying data across 100+ countries.](/content/case-studies/superdry/index.html)

NG Bailey
We consolidated over 15 entities onto a single platform, automating budgeting, and accelerating the process by 75%, delivering real-time financial insights.](/content/case-studies/ng-bailey/index.html)